Sandy Becker

Instructor of Marketing and Leadership
Department of Marketing
Rutgers Business School/Rutgers School of Labor Relations

Key topics: Brand Strategy, Strategic Marketing, Market Research, Questionnaire Design, Consumer Behavior, Instructional Design (course development) and Leadership.

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Sanjib Bhuyan

Professor of Agricultural Economics and Marketing
Department of Agricultural, Food, and Resource Economics
School of Environmental and Biological Sciences

Key topics: Economics of food industries, with special focus on farmer cooperatives, food industry competitiveness, and food consumption behavior by adults.

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Kristina Durante

Associate Professor
Marketing
Rutgers Business School

Key topics: Consumer Behavior, Social Influence, and Targeting Female Consumers

Professor Durante's research focuses on the evolution of human behavior and the historical forces that shape motivations and behavior in the here-and-now. An understanding of the biology behind people's desires helps her recommend…

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Diane Holtaway

Associate Director - Business Development
Food Innovation Center

Key topics: Food trends, food marketing, business development, culinary expertise

Diane Holtaway, M.A., is the associate director of business development at the Food Innovation Center, which is part of the New Jersey Agricultural Experiment station. The Food Innovation Center's goal is to stimulate and support sustainable…

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